Search Engine Optimization (SEO) Basic Guide

       Do you own and manage your online content to monetize it or promote your online content through Google Search? If so, please read this guide. This guide is written for owners of growing businesses, website owners who manage dozens of sites, search engine optimization experts at web agencies, and individual search engine optimization experts passionate about Google's search mechanisms. If you want a quick overview of the basics of SEO following Google's best practices, read this guide. This guide is not going to tell you how to automatically make your site #1 on Google Search. However, following best practices can help search engines crawl, index, and understand your site's content more easily.

Search engine optimization (SEO) is often possible with just a few tweaks to some parts of your website. While these changes may seem like incremental improvements when viewed individually, when combined with other optimization methods, they can have a significant impact on your site's user experience and performance in organic search results. This guide covers the basic elements of any web page, so you may already be familiar with many topics, but you may not be making full use of these elements right now.

      You should develop a website that will benefit your users, and any optimizations should aim to improve the user experience. Search engines that help other users discover your content are also such users. Search engine optimization is about helping search engines understand and serve your content. Your site may be larger, smaller, or offer significantly different content than the sites illustrated in this guide. However, the optimization topics in the guide apply to sites of all sizes and types. We hope this guide will give you new ideas on how to improve your website. Also, if you have any questions, comments, or success stories

Glossary of terms.

Important terms used in the guide are:

• Index - Google stores every webpage it knows about in an index. The index entry for each page specifies the content and location (URL) of that page. When you fetch a page from Google, read it, and add it to the index, it gets indexed. Example: Google indexed the pages on my site today.
• Crawling - The process of finding new or updated web pages. Google finds URLs by following links, reading sitemaps, or other methods. Example: Google crawls the web to find new pages and then indexes them if necessary.
• Crawlers - Automatic software that crawls (fetches) pages on the web and then indexes them.
• Googlebot - Common name for Google's crawler. Example: Googlebot constantly crawls the web.
• SEO - Search engine optimization, the process of improving your site to make it easier to find on search engines.It can also refer to the position of a person who works on search engine optimization.Example: We hired a new search engine optimization expert to increase our web presence.

Will my site appear on Google?

Check if your site is included in Google's index

Check your site's home URL with a site: search. If you see

results, they are included in the index. For example, a search for

site:wikipedia.org returns these results

The site is not on Google

Because Google crawls over billions of pages, some pages may not be discovered. If Google's crawler fails to crawl a particular site, the main reasons are: 

• The site does not link well to other sites on the web.
• The site has just been launched and hasn't been crawled by Google yet.
• The design of the site makes it difficult for Google to crawl the site's content effectively.
• An error occurred while Google was trying to crawl your site.
• A site policy has blocked Google from crawling your site.

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How do I make my site searchable on Google?

            There is no cost to getting your site added to Google search results, and it's very simple. You don't even need to submit your site to Google. Google is a fully automated search engine that uses a web crawler. Web crawlers are constantly browsing the web, looking for sites to add to Google's index. In fact, most of the sites that appear in Google search results are automatically discovered and added by crawling rather than manually registered. Learn how Google discovers, crawls, and serves web pages. Google provides webmaster guidelines to help you build Google-friendly websites. We cannot guarantee that Google's crawlers will find a particular site, but following these guidelines will help your site appear in Google's search results.

 

Google Search Console provides tools to help you submit content to Google and monitor your Google search performance. You can also set up Search Console to notify you when Google discovers important issues with your site. Sign up for Search Console

Will my site appear on Google?

• Do you serve high-quality content to users?

• Will my local business appear on Google?

• Can I quickly and easily access my content from any device?

• Is my website secure?

Additional information to help you get started is available on the following pages. https://g.co/webmasters

The rest of this guide will typically show you how to improve your site to make it more discoverable for search engines. A simple printable help checklist can be downloaded from the following page. https://g.co/WebmasterChecklist

Need a search engine optimization expert?

     A search engine optimization specialist is someone trained to increase the visibility of your site on search engines. This guide will give you enough knowledge to optimize your site. Additionally, you might consider hiring an SEO expert to help you review your pages.

Using a search engine optimization company is an important decision that can help you improve your site and save time. In addition to the benefits of using a search engine optimization expert, consider the potential problems your site may encounter as a result of irresponsible SEO. Most search engine optimization experts and other agencies and consultants offer useful services to website owners, including:

• Review of site content and structure

• Technical advice on website development including hosting, redirects, error pages, use of JavaScript

• Content development

• Online Business Development Campaign Management

• keyword research

• SEO training

• Providing expert knowledge about specific markets and regions.

Before looking for an SEO expert, it is important that you understand how search engines work and have the necessary knowledge. In addition to the entire content of this guide, we recommend that you specifically review the following resources:

• Google 101: How Google Crawls, Indexes, and Serves the Web

• Google Webmaster Guidelines

• How to Hire a Search Engine Optimization Specialist

When using an SEO expert, it is advantageous to start at an early stage. Hiring an SEO expert during the planning stages of a site design change or a new site launch is a good time Only then can you design your site for search engines from scratch with an SEO expert. Of course, a good SEO expert can also effectively improve an existing site.

To learn more about the need to hire a search engine optimization expert and what to look out for when hiring a search engine optimization expert, see Do I need a search engine optimization expert?

Help Google find your content 

The first step to making your site discoverable on Google is to make it discoverable for Google. In this case, it is best to submit a sitemap. A sitemap is a file on your site that tells search engines when there are new or changed pages. Learn more about how to create and submit a sitemap.

Google finds pages through links on other pages. Learn more about how to promote your site to get users to discover your site.

Learn some other ways to prevent your content from appearing in search results.

Things to avoid:

Allow Google to crawl your internal search results pages. Users don't like that when they click on a search engine's results, they're redirected to another page of results displayed on your site.
If you allow URLs generated as a result of a proxy service to be crawled.
Use a more secure method for sensitive information.

Help Google and its users understand your content
Get Google to recognize your pages the same way you do
When Googlebot crawls a page, it
recognizes it in the same way as a normal user. To optimize rendering and
indexing, always allow Googlebot access to the JavaScript, CSS, and image files
used by your website. If your site's robots.txt file does not allow crawling of
these assets, it will directly negatively affect the quality of content
rendering and indexing by our algorithms. This may prevent ranking from being
optimized
Recommended action: 
Use the URL Inspection Tool This allows you to see exactly how Googlebot views and rendersyour content, and can identify andfix many indexing issues on your site.
placed within the <head> element of the HTML document. You should also
create a unique title for each page on your site.
Create appropriate titles and snippets to
display in search results
When a document is displayed on a search
results page, the content of the title tag may appear in the first line of
search results. If you're not familiar with the different parts of Google
search results, check out our Search Results Analytics video.
The home page title may state the name of
your website/business and may contain important information such as where your
business is physically located, what it deals with or what items it is important to.